Creativity is nothing without implementation and both require a whole lot of planning and strategizing. What
are the right messages, for which audiences? What are the right channels, the most effective media, the
proper timing. Do I start big or organic, to I go all in or step by step? All these questions can be answered for
you by our strategic team, 100% dedicated to constant research and analysis of consumer behaviour, trends,
market evolution, competitive benchmarks and societal movements.
Since we like to tell stories and actions are better than words, here is one of our recent success stories we are most proud of: the launch of Ipay Fol Play in all Migros and MacroCenter supermarkets across Turkey.
IPAY, one of KÜTAŞ’ sub brands, is dedicated to pasteurized liquid eggs. In 2017, they decided to strengthen their solid eggs production and launch a retail brand for the ﬁrst time in the history of the group.
is one of the subbrand of KÜTAŞ Food Group, for that we need also create a brand personality which will be a reﬂection of the group
The egg industry is following heavily the consumer demand for organic, cage free, and Omega3 enriched products. In such context, Ipay is going against the trend, offering a more simple product focused on quality and freshness packaged in a fun and innovative packaging.
While ﬁnal consumers are mothers, Ipay ﬁrst need to ensure a vast and strong distribution partner. As partner agency of Ipay we worked hand in hand with the managers and pitched together to Turkey’s main retail chain: Migros. We presented a short and longterm communication and marketing strategy which showed Ipay not just as a product but as a high-potential full-ﬂedged brand.