HERE COMES THE ALE!
EFES Pilsen is Turkey’s top beer brewery brand which produces and exports beer globally. In 2016, EFES introduced Turkey’s first commercial Ale series. To this aim, DS Entegre to manage the whole branding and marketing process, from strategy to launch.
STRATEGY
NAMING
LABEL
DESIGN
PACKAGING
TASTING
ACTIVITIES
PRESS & BLOGGER EVENTS
DESIGN WITH AN ITALIAN SPIRIT
EFES Pilsen is Turkey’s top beer brewery brand which produces and exports beer globally. In 2016, EFES introduced Turkey’s first commercial Ale series. To this aim, DS Entegre to manage the whole branding and marketing process, from strategy to launch.
PREMIUMIZATION
Through design and promotional items, we positioned the brand within the premium category and encouraged brand love.
BARTENDER TRAININGS
We organized and coordinated the training of selected barmen and barmaids through workshops with Ogul Türkkan.
INFLUENCERS’ ACTIVITIES
We organized a tasting workshop in Joker Besiktas and Zeplin Kadiköy where selected bloggers from all around Turkey received an education about the brewing process and got to taste the beers in anteprime.
OFF-TRADE POP MATERIAL DESIGN & EXECUTION
We supported the activities and launch events with POP material, cut-outs and displays.
STANDS & SALES POINTS DESIGN
This delightfully pictoresque tramway bar was designed and produced for the One Love Festival 2016. In line with the spirit of the festival, the design exhalted the beer’s premium positioning through a vintage approach and a loving reference to Istanbul’s famous Nostalgic Tramway.
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