KÜTAŞ is the world’s nº1 provider of oregano in the world and one of the main players in the global Herbs & Spices sector. From field to fork, they provide natural food products and process them in house to make them ready for consumption. Their services range from production all the way to packaging and distribution - all provided by different subbrands integrated under the group umbrella. In addition, as Kütas group grew fast and steady, they incorporated new companies, thus creating a complex ecosystem of brands breathing and communicating disconnected from each other. As a consequence, the group asked us to lead their re-branding efforts and establish a new corporate identity, coherent, meaningful, and with would resonate globally.
Kütas needed a story, one that they could tell their clients and potential clients, one that would help explain not only who they are and what they do but would also allow them to communicate their essence. We decided to encapsulate that story into their new emblem.
From disparate brands we created a family, united under a common manifesto, yet with their own personality and value proposition expressed through colors.