KÜTAŞ is the world’s nº1 provider of oregano in the world and one of the main players in the global Herbs & Spices sector. From field to fork, they provide natural food products and process them in house to make them ready for consumption. Their services range from production all the way to packaging and distribution - all provided by different subbrands integrated under the group umbrella. In addition, as Kütas group grew fast and steady, they incorporated new companies, thus creating a complex ecosystem of brands breathing and communicating disconnected from each other. As a consequence, the group asked us to lead their re-branding efforts and establish a new corporate identity, coherent, meaningful, and with would resonate globally.
we collected soft and hard data from hundreds of local and global
we interviewed 20+ stakeholders including the founders, managers, workers and partners
we contrasted the brand with the markets and trends
we designed an ad-hoc short and long-term strategy
Kütas needed a story, one that they could tell their clients and potential clients, one that would help explain not only who they are and what they do but would also allow them to communicate their essence. We decided to encapsulate that story into their new emblem.
From disparate brands we created a family, united under a common manifesto, yet with their own personality and value proposition expressed through colors.
Embracing Kütas’ storytelling, our new corporate video goes beyond the traditional B2B business overview. It is a tribute to the Kütas’ spirit, to the pride and dedication of its workers and to the vision and determination of its leaders.
