AWAKING THE DARK SIDE OF TURKEY
FAR MORE THAN A MOTORBIKE, YAMAHA PROVIDES THE EXALTATION OF A LIFESTYLE

DESIGN
+

PERFORMANCE
=

LIFESTYLE
FROM GLOBAL TO GLOCAL:

Despite expanding globally, Yamaha stays strongly rooted in Japanese culture, technology and art. Their product talk to people around the world with a similar passion for Torque and love for performance. Yamaha creates a whole universe beyond their products, allowing people to express their personality through their bikes, accessories and communities.

CHALLENGE:

We needed to introduce to the Turkish Market the new MT-25and its associated concept “Dark Side of Japan” in a decisive corporate launch. Meanwhile, we had to position Yamaha as a cross-category market leader at the Istanbul Motor Show, emphasizing Yamaha’s multiplicity and lifestyle approach.

  • FROM GLOBAL TO GLOCAL:

    Despite expanding globally, Yamaha stays strongly rooted in Japanese culture, technology and art. Their product talk to people around the world with a similar passion for Torque and love for performance. Yamaha creates a whole universe beyond their products, allowing people to express their personality through their bikes, accessories and communities.

  • We needed to introduce to the Turkish Market the new MT-25and its associated concept “Dark Side of Japan” in a decisive corporate launch. Meanwhile, we had to position Yamaha as a cross-category market leader at the Istanbul Motor Show, emphasizing Yamaha’s multiplicity and lifestyle approach.

RIDING WITH YAMAHA
THROUGH A
YEAR-LONG EXECUTION PLAN

PRODUCT LAUNCH

MOTOR SHOW

CORPORATE EVENT

As a strategic partner, we worked hand-in-hand with Yamaha’s marketing team to ensure that every aspect of the projects were in line with the brand’s objectives and KPIs and had the highest ROI potential.

PLANNING
DESIGN
MANAGEMENT
EXECUTION
X
BRANDING
PLANNING
STRATEGY
EXPERIENCE
CONTENT CREATION
KNOWLEDGE BASE

REPORTS
MYSTERY SHOPPER
SURVEYS
DATA COLLECTION

DESIGN
STORY-TELLING
CREATIVITY

3D MODELING
ARCHITECTURE
STORYBOARDS
CONTENTS

EXECUTION
LOGISTICS
HR MANAGEMENT

CORPORATE CLIENTS
TEAMS / FLEET
BRAND AMBASSADORS
END CONSUMERS

PEOPLE
X

DS PERSONEL

A thousand more stories we can tell, but a few pictures are worth a thousand
words. Go to our photo gallery to meet more members of our teams...

X
HERITAGE
ENDURO
YARD BUILT
CITY
DARK SIDE OF THE JAPAN
RACE

2D MODELING AND GRAPHIC DESIGN

A thousand more stories we can tell, but a few pictures are worth a thousand words.
Go to our photo gallery to see more designs and creations..

X

PRODUCING AND STAGING

A thousand more stories we can tell, but a few pictures are worth a thousand
words. Go to our photo gallery to meet more members of our teams...


280 attendants


195 direct mentions on social media


7000+ likes


tens of thousand reached virally through influencers accounts


15000 attendants to the EXPO


MOST SUCCESSFUL STAND in terms of number and time spent


Hundreds of mentions on social media

DID YOU ENJOY THIS STORY?
CHECK OUT THESE OTHER COOL WORKS OF OURS...